WHAT IS HUMAN CENTERED DESIGN
Ideo states that human centred design (HCD) “sits at the intersection of empathy and creativity.” It is a design and management framework that develops solutions to problems by involving the human perspective in all steps of the problem-solving process.
Utilised in multiple fields, including sociological sciences and technology, HCD has been noted for its ability to consider human dignity, access, and ability roles when developing solutions. [Buchanan, R. (2001). This approach enhances effectiveness and efficiency, improves human well-being, user satisfaction, accessibility and sustainability; ISO 9241-210:2010(E)
WHY IT IS NEEDED
Creating scientifically sound and data driven methods & products to help improve humanitarian aid is very important, ensuring people trust and use them with ease is just as important.
When we started with 510 we began with a data-driven approach, as we have evolved we have started to introduce HCD into the digital creation process.
Using a human-centered approach to design and development has substantial social and economic benefits for people affected, aid workers and inter-sectorial cooperation. Highly usable systems and products tend to be more successful both technically (feasibility) and inter-sectoral (viability) when all users can understand and use products without additional assistance. Systems designed using HCD methods improve quality, for example, by:
- Improved user experience reducing discomfort and stress;
- Increased usability for people with a wider range of capabilities, thus increasing accessibility;
- Increased productivity of all users and the operational efficiency of organisations;
- Easy to understand and use, thus reducing training and support costs;
- Contribute towards scalability objectives
HOW WE DO IT
By integrating HCD we bring the three tracks of Desirability, Viability and Feasibility into 510’s products.
Desirability: The needs of people (People affected by disasters /Crises, Aid workers in office & field)
- Co designs
- Prototype testing (explorative)
- User Testing (MVP)
Feasibility: The possibilities of technology (within the Humanitarian landscape)
Viability: The requirements for success (within the Humanitarian landscape)
The traditional five-step design thinking process; Empathise, Define, Ideate, Prototype and Test, can be mapped against these three tracks. In order to create a successful product, we document the results using an iterative process. We break this process in to sprints to make the goals manageable.
Desirability, in Design Thinking known as Empathise: We empathise when co-designing with our users. We see this as the best way to understand the problem we are trying to solve together. To ensure we don’t design from assumptions, we cluster quotes, insights and input from the co-design sessions created by and with end users. We make prototypes based on these insights and go back to test them with the co designers to prioritize functionality and or eliminate unnecessary ones.
These insights are used to populate a “Humanitarian Proposition”. We take the humanitarian proposition and place it into the “Humanitarian Canvas”, to ensure we always have the people at the centre of technological decisions.
Left “Co Design Insights” Center “Humanitarian Proposition” right “Humanitarian Canvas” Strategyzer methods adapted for humanitarian context.
Viability, in Design Thinking known as Define: As this is an iterative process, per project we have different “problems” to solve. We identify the problems that we can solve during by using the insights collected in the co-design sessions, populating the “Humanitarian Environment map” and Humanitarian Canvas with the help of a contextual PEST analysis (Political, Economic, Social, Technological).
“Humanitarian Environment map” Strategyzer methods adapted for humanitarian context.
Feasibility I, in Design Thinking known as Ideate: In order to build a prototype, we need to understand what is feasible and hold this against the identified user problems. We choose this iterative process because we will never be able to solve all problems identified at once, this way we can test every iteration and keep building as we move towards the actual product. By placing the already assumed software requirements next to the co-design results, we are able to create real solutions. Here we iterate between a general ad-lib, Humanitarian Canvas and Environment map and those contextual for the iteration.
“Adlib” Strategyzer methods adapted for humanitarian context as “GOAL SHEET”
Feasibility II, in Design Thinking known as Prototyping: These possible solutions are turned into “Mockup Wireframes” to sketch a rough version of possible interactions. We then create activity diagrams that can be used as a base to create code for a working prototype to test. In Design Thinking known as Testing: These prototypes are user tested in the same Co-design locations we use the new insights to create the next iteration.
We started integrating HCD through desk research creating pests & streamlining IDEO & Strategyzer methods in early 2018 and conducted the first Co designs September 2018 for 121 with the Local St. Maarten Branch and their volunteers and people affected & Vendors. As many of the projects we worked on did not have funding in place the majority of the work took place with the support of dedicated Strategic product design students Volunteers and Thesis students and the alignment with the 510 CEA representative.
WHO & WHERE WE WORK WITH
So far we have gathered user insights through co-designing and or Prototype testing in the following contexts.
WHERE WE WORK
121 & Cash IM (Understanding Registration /Distribution / Financial Service Providers in country cash & voucher assistance)
- St. Maarten Red Cross Co designs with Aid workers /Volunteers & People affected by Hurricanes.
- OCT 2018 Ukraine Red Cross & Dorcas Aid workers & People affected by Man made disaster.
- NOV 2018: Netherlands Red Cross
- MAR 2019: Malawi Red Cross / Tearfund / Save the Children: Co-Design with Aid workers & People affected by drought.
- JUN 2019: Ethiopian Red Cross / Dorcas / Save the Children: Co-Design with Aid workers & People affected by man made disasters.
- JUL 2019: Kenyan Red Cross:
- NOV 2020: Nigerian Red Cross: HCD interviews Aid workers working on Cash Based aid.
- NOV 2020: Syrian Red Crescent / Dorcas / Cordaid / Oxfam / Terre des Hommes: HCD interviews Aid workers working on Cash Based aid.
- DEC 2020: Botswana Red Cross:
- DEC 2020: Namibia Red Cross:
- DEC 2020: Ghana Red Cross:
Flood Trigger & EAP Insights we are working with
- MAR 2019: Zambia: Remote
- SEP 2019: Uganda: Remote
- DEC 2019: Ethiopia: Remote
- MAY 2020: Zambia: Remote
- MAY 2020: Uganda: Remote
- JUN 2020: Kenya: Remote
- JUL 2020: Zimbabwe: Remote
Drought Trigger & EAP Insights From Co-Design or Prototype testing
- DEC 2019: Uganda Red Cross
- JUN 2020: DMMU, WARMA, Zambia Red Cross
- JUN 2020: Zimbabwe Red Cross
Planned Prototype testing:
- DEC 2020: Lesotho Met Services (LMS), Ministry Social Dev, WPF, Lesotho Red Cross
- DEC 2020: Malawi Red Cross
- DEC 2020: Mozambique Red Cross
- JAN 2021: Namibia Red Cross
Hurricane/Typhoon/Cyclone Insights From Co Design or Prototype testing
- St. Maarten Red Cross
- Philippines Red Cross
- MAY 2020: Mozambique Red Cross
Shelter Insights From Co Design or Prototype testing
- DEC 2019: Shelter Cluster Delegates
- MAY 2020: Philippines Red Cross
Epidemic Insights From Co Design or Prototype testing
- MAY & NOV 2020: Philippines Red Cross
- SEP 19: HCD PRESENTATION TO WEBSUMMIT
- NOV 20: PARTOS HCD
- DEC 20: DILOGUE PLATFORM
RELEVANT BLOG POSTS